The medical services offered by the healthcare system in Bucharest have aroused the interest of foreigners who choose more and more to come and get treated in our country. Even Romanians who work abroad come home to solve their health problems.
The main reason that encouraged the increase of the attractiveness of the medical services in Romania was their price. In our country you can treat yourself to half or even a quarter of the costs you can pay in countries of Western Europe, Canada or the USA.
Moreover, medical tourism has developed a lot, facilitating the access of foreigners to the medical services from our country. Cheap flights, affordable accommodation and quality treatments all form a package that foreigners take into consideration.
Quality medical treatments
It is not only the price that motivates foreigners. The professionalism of the Romanian doctors is equally important.
The most accessed medical services remain the dental ones. Medicine of this type in Bucharest, but also in Romania, is based on the private sector.
Statistics show that in our country there are around 15,000 dental offices. Of these, about 98% are private practice offices.
Furthermore, a series of clinics of this profile have developed, extended in chains throughout the country. These clinics are the ones that control the dental medical tourism, managing to dominate the market. Projects developed by Medlife, Dr. Leahi’s clinics, Nicolescu & Agatstein SRL, Artis Bio Tech SRL have become known worldwide, attracting clients from the UK, Canada, USA, Italy, Switzerland etc.
It can be said that dentistry is the engine of the Romanian medical tourism. Tourists who come to our country do not ask for minor interventions, but they want to benefit from complex services to help them get a perfect smile.
The most requested treatments are dental implant reconstructions. Patients also require dental surgery, but also complex dental aesthetic treatments.
A foreigner who chooses to come and treat their teeth in Bucharest is willing to pay up to 10,000 euros for the entire procedure that will rehabilitate their smile.
The prices from us are also 70% lower than in the countries of origin of the foreign patients. Due to this fact Romania began to be a strong competitor in the medical tourism market, managing to “competeˮ with countries such as the Czech Republic, Hungary or Poland that are leaders in this domain.
Training of the physicians is the deciding factor
Even if the price plays an important role in choosing the dental services in Romania, the decisive factor remains the professionalism of the doctors. The big dental clinics in Bucharest and in the country understood this and chose to make significant investments in the training of the staff. There are many clinics in Bucharest that have managed to make a client network thanks to the doctors they work with. It is a well-known fact that the patient, when it comes to treatment, knows exactly what specialist they wants to go to.
The foreign tourists who access the dental services belong to the category of well-informed people, who know exactly the clinic they will visit, know the doctor who will treat them, but also the city in which they come. A foreigner will never get on the plane and come to Bucharest by chance. They make a well-organised plan, their desire being to solve their health problem in a reasonable time.
Unlike the regular tourist who arrives in Bucharest to have fun and discover new places, the tourist who comes to solve their health problems will concentrate very much on the treatment side.
Most private dental clinics are concentrated in the Capital. In fact, four of the largest profile companies in Romania operate here. Each year the dental market matures, managing to register average annual growths of around 17%. The growth potential of this area remains extremely high. The important “playersˮ in the field believe that the industry will evolve and will attract more and more foreigners.
Foreigners choose to come to Romania for treatment because of the prices, but also because of the quality services they benefit from. A patient satisfied with the procedures they have benefited from is the best promoter of medical tourism from our country, they will recommend Romania to other foreigners, too.
Author: Ștefania Enache
Photo: Corina Gheorghe
